|
|
 |
A combination of high quality, technically impeccable products, and over 40 years of experience in the nail care field, make Mavala of Switzerland a noteworthy success story:
Jean Maute, President of Mavala since 1962, credits the firm's success with its ability to maintain its independent position as a specialist in the face of competition from the diversified giants.
Entering the UK market in 1959 with the revolutionary Scientifique (a penetrating nail hardener that not only remains one of the company's top sellers, but has outlasted perhaps 100 copies), the company has continually developed, refined and expanded the product base.
The Nail range now incorporates 20 treatment products, to solve common nail problems from slow growth to ragged cuticles. These treatment products are complemented by the Mini Color nail enamels, over 130 fashion and classic shades.
In 1986 Mavala extended their fingernail expertise to the hands with the Swiss Hand Care programme. The line consists of four products based on natural substances that work to activate the renewal of skin cells and help the skin retain moisture.
Mavala has entered two new areas: complexion care with the Mavalia cosmetic and skin care range and the Swiss Foot Care and Beauty programme, composed of eight inter-active products to maintain comfortable, beautiful, trouble-free feet.
Aside from its own distribution companies in Switzerland, France and England, Mavala now reaches more than 130 markets throughout the world. However, whilst meeting the demands of the store customer, Mavala have not forgotten the professional side of the business. They recognise the importance and the special requirements of the professional manicurist – not only in product terms but with good quality, efficient and economical equipment too. Mavala operate manicure schools offering professional training in England and France.
Their research laboratories are located adjacent to the manufacturing facilities at their Geneva headquarters and they carry on continual analysis of nail problems and their solutions with the manicure schools providing feedback.
To summarise:
What lies behind Mavala's success is a combination of training, providing solid information, and products that really do work. But there is much more to attractive hands than pretty polish – as Mavala emphasise with their claim
 "WORLD LEADERS IN NAIL CARE".
|
|
|
|
| E-NEWSLETTER
|
For latest news, special offers and promotions:
|
|
|
|
|
|
