Tell me a bit about yourself.
“Well, I’m currently studying for a PhD researching the design of mobile fashion applications whilst also working with a digital marketing agency. My blog is my outlet for my love of beauty and fashion and the place I go just to chill out at the end of the day. My friends think that I am constantly working, yet I don’t see writing my blog as work, its a hobby I love. Next month I’m off to America on a 3 month traveling adventure and I could not be more excited. After that, it’s off to the big wide world to find a career in online fashion marketing and PR and I cannot wait to see where I end up.”
Why did you start In The Frow and what inspired the name?
“I started In the Frow last October after really getting into reading beauty blogs and watching Youtube bloggers that year for the first time. I was really inspired by hearing other peoples opinions and style ideas and felt that I could offer something also, so I just started writing one day. The name came from my Tumblr blog I started years previous. It was called ‘I’m in the Front Row with Popcorn’ which is a line from an Alanis Morissette song that I absolutely loved. I was going to use the exact same name for my fashion blog but after loving the abbreviation of Front Row to Frow that I kept reading and hearing everywhere, I thought In the Frow would be far more relevant and snappy. I’m so glad I did because I love it now.”
You’re quite known for your striking hairstyle – Can you tell us the story behind it?
“That’s amazing to hear, thank you! I have dyed my hair platinum blonde since I was 11 and for the last few years I was always pushing my hairdresser to leave the silver toner on my hair longer and longer so that it would begin to turn lilac. One day she finally asked if I would rather actually go lilac completely, and I figured why not. I remember visiting my parents house right after and my mum just stared at my hair in disbelief. It was so funny. It was only when I told her it would wash out and fade slowly that she started to get why I’d done it. I’ve dyed it lilac and pink for over a year since then and I absolutely love it.”
What are your go-to beauty products and brands?
“I always stick with a few brands I really trust. Mac makeup is generally faultless and I am really loving Nars at the moment. For hair, I dont think you can go wrong with ghd styling products like the curl spray, styling foam or heat stylers and I adore Paul Mitchell Shampoo and Conditioner. Rimmel products are also fantastic and I couldn’t live without the wake me up concealer. Topshop lipsticks are also incredible, I would own the whole collection if I could.”
What would you say you invest more time on skincare, haircare or make –up and why?
“Oooh thats a difficult one. I would probably say that I spend an equal amount of care and time on my skincare and makeup regime. I spend around 25 minutes every morning on my makeup but spend a good amount of time each evening and morning cleansing, washing and moisturising my skin. For me, my skin needs to look great for my makeup to look fantastic, so I try to give equal amounts of care to each. For haircare, I have a routine that fortunately doesn’t take too long. I can blowdry my hair and it will stay styled that way until I wash it again a few days after. I try not to apply heat to it too often, so I like to leave it with a natural wave, meaning that every morning I don’t actually have to do anything with my hair. It’s quite lucky really or I would have to get up super early and I am not a morning person.”
Beauty wise how would you describe your default day to day look?
“Day to day I always try to give my skin a dewy, flawless look. I apply luminating foundations, a touch of bronzer and baby pink to my cheeks every day. Then I always finish with a sweep of black liquid liner to my eyelids and a coat of mascara. Its all topped off by either a baby pink or a deep orangey pink lipstick, depending on how I’m feeling or what colours I’m wearing. I hardly ever deviate from that routine unless I have a new product to try, I’m going out or I have extra time to play with.”
What’s your biggest beauty no-no?
“I must say I’m not a big fan of clumpy, spidery eyelashes. I know a lot of girls like it, but I’m not too sure. I also really don’t get it when ladies wear deep pink lipliner and then a lighter shade inside the lip, it’s definitely a huge no no.”
What has been the best piece of advice you’ve been given in terms of style and beauty?
“I remember when I was younger, me and my friends tried to curl our eyelashes by pulling them upwards with the curler, literally so the curler was pointing upwards to the sky. I’m so glad that an older sister once mentioned we were doing it completely wrong, or else I don’t think I would have any eyelashes left now. I would also say that when someone mentioned that eyebrows define and shape the face, it really inspired me to pay more attention to the features on my face. Shaping and filling the brows, lining the lips and contouring the cheekbones, they all make the biggest difference to your appearance and are so simple.”
Who are your style icons?
“I love Gwen Stefani, the Olsens and Leigh Lezark. They all have their own individual styles but are so daring and unique with it. I have a really eclectic way of dressing, where one day I will be extremely formal and prim, the next day extremely grunge and then the next, boho festival chic. I can never make up my mind. So I’m always inspired to see what those ladies are wearing and how they’re wearing it.”