Tell us a bit about yourself and why you started Lips So Facto?
“I’m Meg and I’m a 23-year-old freelance writer living in London with my boyfriend and two pet rabbits. I started Lips So Facto in 2011 shortly after starting to make YouTube videos. I was finding that there were products I wanted to share my experience of which didn’t fit in videos, so I set up the blog to deal with the ‘overspill’. Since then I think I’ve come to enjoy it even more than YouTube. I love the whole process of planning and writing posts.”
How did you come up with your blog name?
“I don’t remember exactly as my blog had the same name as my YouTube channel, MeganIsobel, for a while. I must have seen the phrase ‘ipso facto’ written somewhere that day. It’s latin for ‘by the very nature of the deed’ but the play on words seemed perfect for a beauty blog, and it appears to be a name people remember which is always useful!”
You cover a variety if topics on your blog but what are you favourite things to write about and why?
“I love writing about new launches which are a little bit different; be it a new brand or some kind of new ‘beauty technology’, it’s always really exciting. I also love posting DIYs. It takes forever to plan and photograph the stages but it’s so nice when someone recreates it and tweets you a photo of their version!”
What are your more popular posts?
“They tend to be the ones that readers can refer back to. I have a post on beauty expiration dates and more recently which beauty buys to pick up on holiday. They’ve both been really popular. Posts on new product launches are always well received too.”
How and when did your interest in beauty begin?
“I’ve always loved beauty from an art perspective. Its power to transform or enhance fascinates me and I remember liking the tactility of rooting through my mum’s makeup bag when I was younger, but I didn’t truly get into beauty until I was 19. My flatmate was watching YouTube beauty videos and it made me realise that there were a hundred better versions of everything I had in my makeup bag, I just had to go out and find them. A year later I was totally hooked.”
What brands/products are your staples?
“For makeup, I never seem to go wrong with NARS. Their Sheer Glow foundation is one of my staples and it’s so easy to find a colour match because they cater to so many skin tones. I also love their blushes. I’m a fan of low maintenance lip colour, so you can normally find a lip stain of some description knocking around in my handbag. The Revlon Just Bitten Kissable Balm Stains are a nice, affordable version. For skincare I have a bit of a wardrobe, but my staples include Emma Hardie’s Moringa Cleansing balm, Kiehls Creamy Eye Treatment with Avocado and Origins Make A Difference Plus moisturisers. I swear by Pureology’s sulphate free shampoos for my super sensitive scalp.”
What do you spend the most time on in terms of make-up, skincare and haircare?
“Definitely skincare (although my hair takes a bit of taming!). I tend to stick to neutral make-up day to day, so I try to spend the extra time looking after my skin.”
Where do you discover new brands and products you try?
“Like most beauty fans, I enjoy a good wander around beauty halls to see what’s new. There is so much variety now, with well curated hotspots like Harvey Nichols BeautyMART and SpaceNK, that it’s not hard to uncover new favourites. I’m also really lucky to hear from PRs and brands directly through my blog. I’ve been introduced to some wonderful niche brands that I might not have discovered on my usual rounds.”
Looking back what has been your biggest beauty disaster?
“It’s a boring answer, but probably over-plucking my eyebrows. I didn’t cause any lasting damage, but photos from about age 13-15 are a bit cringeworthy. Thankfully that was about as bad as it got; I think my Mum stepped in to prevent any huge disasters. I should probably phone her and thank her for that!”
Best piece of advice you’ve heard/been given?
“Definitely to increase my Omega 3 intake. It’s a little bit of a task to remember to take supplements or include extra sources in my diet, but it does wonders for the skin, hair and nails.”