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Blogger Spotlight: Girl in the Lens

Tell us a bit about yourself and Girl in the Lens.
“Hi! I'm Natasha. I started Girl in the Lens last year after joining a social media agency after I graduated. Having a blog is a bit of a must for any social media professional, so I set mine up within a few months of joining, and not only have I learnt lots about social marketing through blogging, it's also become a huge part of my life. I'd describe Girl in the Lens as a fashion and beauty blog with a focus on beautiful photography and high street style with designer influences.”
What's your favourite thing to write about and why?
“On the blog, I tend not to write too much as I think when it comes to fashion and beauty, pictures are definitely the main focus! But the posts I love best are actually ones featuring my favourite bloggers. It's great to share my influences with my readers and point them in the direction of other bloggers I think they'll like.”
What is your approach to beauty - favourite look and your personal routine?
“When it comes to beauty, I'm all about simplicity, especially in terms of make up. I'm half Chinese, and so my small eyes don't take too much make up well! But I love playing around with lip colours and my hair and nails. I've had the same beauty routine for years - every morning and evening I cleanse and moisturise, and then if I'm going out I'll do my make up and hair. My beauty icon at the moment is Miranda Kerr - she looks so natural and effortless, but she's great at accentuating her eyes or lips.”
What are your staple beauty buys?
“Clinique products for cleansing and moisturising, Benefit blushers - they're great, last ages and look cute on your shelf, Miss Sporty Fabulous Lash mascara (I kid you not, I remember reading somewhere that a Vogue Editor said she swears by it, and have used it ever since - can't believe it's under £4!) and L'Occitane products for the body.”
What is style to you and how would you describe yours?

“I like to think of style as a reflection of your personality. Trends and designers will influence everyone's style, but it's how people make these their own and play around with them that is to me what style is all about. I'd say my style is casual, colourful and always comfortable, with a little bit of British edginess and preppiness thrown into the mix. It's difficult to describe though, as it's still evolving, and I dress to suit my moods.”
Who do you admire from a style and beauty perspective and why?

“Like I said, Miranda Kerr is a big beauty icon for me, and she's got a fantastic style too. I think the two come hand in hand. I also admire Alexa Chung and Lou Doillon- how could any British blogger not?! And then I love beauty bloggers and vloggers - that's where I learn new beauty tricks.”
From a beauty perspective what is your favourite ritual - applying moisturiser, painting nails etc?
“Painting my nails is great wind-down time for me. I do it while watching one of my favourite tv shows or listening to some relaxing music, and the whole process of taking off my previous polish and applying a new one is very therapeutic.“
Favourite places to shop for fashion and beauty?
“For beauty, nothing beats Selfridges, John Lewis or Boots for offline shopping and Feel Unique for my online buys. In terms of fashion, my favourite high street stores are Topshop, Urban Outfitters, Zara and H&M, and I also love ASOS and big shopping centres like Westfield for variety.”
If you had to wear one beauty product for the next year what would it be?

“I can't get enough of pastel nail polish, and though it might not be as trendy next year, it'll still be a staple for me. Mavala's SS12 collection is pretty much spot on to be honest, and no I'm not just saying that ;)”
Biggest beauty no-no?
“Cakey foundation. To be honest, I'm not a fan of foundation in the first place, but when it's so caked on that you can actually see it sitting there on someone's skin ... that's a huge turn off for me.”
Best piece of beauty or style advice you've heard/been given?
“It sounds weird, but the best bit of beauty 'advice' came from my mum, who never used to let me wear much make up when I was young. It's made me happy in my own skin. My mum also gave me the best fashion advice ever - only wear what you're comfortable in. Otherwise, what's the point?”
Girl in the Lens |