Written by Mavala

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Tell us about yourself and how/why you started Beauty Junkie London?

I'm Jen, I'm twenty-something and live in London. By day I work in social media and the rest of the time I'm a blogger!

I came up with the idea of starting A Beauty Junkie in London during a bit of a bored moment at work in my previous job. I wanted to do something that would give me more of a creative outlet that I was missing at the time and decided beauty would be ideal as it had always been something I'd been obsessed with.

You’ve amassed quite a following since you started. What do you think it is that has readers coming back?

Blogging has changed so much over the years but the one thing that's always been a constant on my blog is my opinion. I'll always be totally honest about something when writing about it - so I think this makes people want to come back and read more! That and that I try not to take it too seriously!

What are your favourite things to write about and why?

Ooh, that's a tough one - my favourite thing to write about is whatever item or trend has been getting me really excited recently. I love a good palette, a gorgeous blusher or a pretty nail colour. So overall I do love to write about make-up as a thing that comes across best on the blog - but my other passion is skincare, which I love to cover but this does tend to be more subjective than some other beauty items. Basically anything that has caught my attention and made me excited to blog about!

What are your go-to brands?

I have different go-to brands for different things, but generally - Bobbi Brown for complexion (foundation/concealers), MAC for lipsticks, Skin - has to be Origins without a doubt. Hair - Bumble and Bumble and Phyto are my current go-to brands. For nails, I adore the Mavala base coat!

What would you say you invest more time in in terms of your overall look?

I'm a bit of an all-rounder I think, try and spend at least a bit of time on everything (nails, hair, face) but probably my make-up is the area I spend the most time and am most consistent at making an effort. Although I'm still partial to make-up free days!

What are the most important things you’ve learnt as a beauty writer?

Not to be sucked into the hype - although I am guilty of this sometimes! I like to take the time to form my own opinion of something before I rave about it. It's easy to be swayed when you see lots of people writing about and loving the same thing, but I want to try and write about things in my own time, taking a decent amount of time to test before I decide what I think. It means I may not always be first with posting about something, but I'm fine with that!

Care to share your biggest beauty no-no?

Probably chipped nail varnish - I'd sooner see no nail varnish than chipped (so I always keep a little pot of remover at work in case it noticeably chips)! Either that or badly matched foundation with the dreaded tidemark around the jawline...!

If you could’ve invented one beauty product/item what would it have been and why?

It would have to be NARS Orgasm blusher, I don't think there's a more famous and universally flattering product out there so I would have loved to have been behind that! Either that or the Urban Decay Naked Palette because I haven't seen any other product that's essentially quite a simple idea create such hype/hysteria!

It would have to be NARS Orgasm blusher, I don't think there's a more famous and universally flattering product out there so I would have loved to have been behind that! Either that or the Urban Decay Naked Palette because I haven't seen any other product that's essentially quite a simple idea create such hype/hysteria!